Adobe Experience Manager

Find Your Route to Total Experience

Adobe Experience Manager is an enterprise CMS built to power digital experiences at scale. To help organizations navigate the complexity of Traditional, Headless, and Hybrid CMS models, we created an interactive CMS Quiz supported by a multi-channel campaign. Deliverables included an interactive digital quiz experience, paid and organic social assets, long-form educational infographics, landing page, and supporting digital content. The goal was to simplify a technical decision and position AEM as the platform for every stage of digital maturity.

Creative Direction

The CMS landscape is crowded, complex, and often overly technical, leaving many organizations unsure which model best supports their growth. We reframed CMS selection as a guided journey rather than a product comparison—helping users understand where they are in their digital evolution and what they need next. The campaign visualized this progression through a route-inspired system of dotted paths, directional cues, and layered UI components that mapped the path toward “Total Experience.” Adobe’s bold red anchored the identity, supported by geometric forms, interface overlays, and product mockups to create a system that felt both authoritative and dynamic. A streamlined quiz guided users through a short series of questions to reveal their CMS maturity, while an accompanying infographic expanded the narrative by clearly outlining Traditional, Headless, and Hybrid CMS models in a visually engaging format that blended storytelling with technical education.

The Impact

The campaign transformed a complex subject into an accessible, self-guided experience. By shifting the narrative from technical specifications to strategic progression, it increased product understanding while positioning Adobe Experience Manager as flexible, modern, and built for long-term growth.